Information Builders • 20th January 2021

Caretakers. Lifesavers. Superheroes.

A print ad honoring Canadian frontline healthcare and first responder workers that ran during the first months of the COVID-19 pandemic.

Electronic Products Magazine • 9th January 2020

Accelerate Your Design

In this house ad for the magazine, we wrote the copy to appeal to some very basic but real needs of design engineers - speeding their designs and finding the right parts quickly.

Information Builders • 9th January 2020

Bye Bye Branch Banking

This ad copy speaks to the obvious movement of banking customers moving their business to online, customer-facing models. Meant to present a sense of urgency to moving online, and using our products to do so.

Information Builders • 9th January 2020

In business, you don't get mulligans.

This ad has been leveraged for close to 6 years at various golf outing events to draw comparisons between successful business and successful golf.

Information Builders • 9th January 2020

With compassion, with commitment, there is community.

Written and designed for a charity gala event program, for an organization and honoree.

Information Builders • 9th January 2020

Reports and analytics in seconds, not days.

Aspirational ad copy meant to garner attention via common goal of organizations using modern data analytics solutions - cutting the time it takes to get insights from data.

Electronic Products Magazine • 9th January 2020

For engineers who want to work less...

Another aspirational message meant to appeal to a basic need of all workers, but design engineers were the specific audience in this case.

Information Builders • 9th January 2020

Analytics With Altitude

Crafted copy to celebrate the company bringing its annual conference to Reno, Nevada. Became theme of the event.

Information Builders • 9th January 2020

Deep in the Heart of Data

To celebrate bringing our annual user conference to Texas, I conceptualized and crafted this copy based on the famous song.

Information Builders • 9th January 2020

Great Stories Must Be Told

Ad soliciting presenters to speak at our annual user conference.

Information Builders • 9th January 2020

Grow What You Know

An appeal to attract attendees to our annual user conference, stressing knowledge sharing and building aspects.